
“The very things that were supposed to destroy religion — democracy and markets, technology and reason — are combining to make it stronger,” write Mickle thwait, editor in chief of The Economist, and Wooldridge, the magazine’s Washington bureau chief, who together have written previous books about globalization and American conservatism, two similarly sweeping topics.
To anyone who lives outside Europe, the Harvard campus or Manhattan (all faith-free zones singled out by the authors), this conclusion is not exactly startling. In most of the United States, for example, God is always back in one form or another. And various religion-stoked conflicts in the Middle East and Africa make the modern era sometimes feel like a replay of the Crusades. But the book’s strength is in dissecting exactly how God managed to morph and evolve and become indispensable to the world at a time when he should have faded away.
Micklethwait and Wooldridge do not display the usual horror at overt religiosity that we heard in abundance from British and other European writers during the Bush years. Starting with the cheerful ad-speak of the title, they are instead astute social observers in the Tocquevillean mode, reporting from a distance in a tone just short of admiring. When it comes to American religion, they marvel mostly at its astounding success at replicating itself all over the world.
While fundamentalists of all kinds get most of the attention, the authors zero in on another phenomenon: the growth and global spread of the American megachurch. With no state-sanctioned religion, American churches began to operate like multinational corporations; pastors became “pastorpreneurs,” endlessly branding and expanding, treating the flock like customers and seeding franchises all over the world. The surge of religion was “driven by the same forces driving the success of market capitalism: competition and choice.”
The market that niche religious leaders stepped into was the hole opened up by modernity, and their product was something the authors call “soulcraft.” Instead of raging against modern life, they sold themselves as easing the way for the harried middle class. Church became a place to form social bonds, get dates, meet fellow moms isolated in suburbia, lose weight. Christian America spawned a parallel world of popular culture, with books and movies telling people how to live meaningful lives. The most popular, like Rick Warren’s “Purpose-Driven Life,” perfectly mirrored the can-do ethos of American success culture.
ll the while, religion began shedding its association with anti- intellectualism, and became the province of the upwardly mobile middle class. Evangelicals began graduating from college in record numbers, and Christian philanthropists began building an “intellectual infrastructure,” including programs and endowed chairs in the Ivy League. A new class of thinkers emerged representing what some have called “the opening of the evangelical mind,” and a solid religious left began to take shape, symbolized most powerfully by Barack Obama. Obama beat Hillary Clinton for many reasons, but one was his ability to “out-God” her, they write.
Much of Micklethwait and Wooldridge’s analysis of domestic evangelical culture is familiar. The most original parts of the book come when they follow the trail overseas, where homegrown Rick Warrens are popping up in unlikely places. The book opens with a scene from what sounds like a typical Wednesday night Bible study in, say, Colorado Springs — a doctor, an academic, a couple of entrepreneurs, a young hipster in a Che T-shirt, sitting around someone’s living room and chatting about the Bible. Only this is taking place in Shanghai, one of the many places where the casual, personalized, distinctly American style of worship is thriving. They do the same thing a group of American evangelicals would do: debate homosexuality and Darwin, vow to spread the Word, and then check their BlackBerrys before heading home.
The authors track the explosion of Pente costalism — with its perfect mix of “raw emotion and self-improvement” — to Brazil and South Korea. The American style even has converts in the Muslim world. Indonesia’s Abdullah Gymnastiar, who has been criticized as “the Britney Spears of Islam,” favors wireless mikes, a chatty sermon style and casual dress. (Aa Gym, as he’s known, is making a comeback after being brought low by a sex scandal in 2006.) Amr Khaled, “Egypt’s answer to Billy Graham,” is ushering his followers into the televangelist age. His TV show features testimonials from sports stars and actresses, and he peddles cassettes and sweatshirts on his Web site.
Much like their American models, this new generation of religious leaders is an interesting mix of modern style and traditional message. The trick they try to pull off is making concessions to modernity without diluting their message, but in the Muslim world, especially, it’s not clear how much influence they have.
In many Muslim regions, democracy and the markets are leading to an explosion of religion in the opposite way, as fundamentalists react against sexual promiscuity and other excesses they see in modern life in general and American-style capitalism in particular. The Muslim world, Mickle thwait and Wooldridge acknowledge, has been much slower to engage with modernity and has remained mostly hostile to it. There is no Koran equivalent of the various Bible zines that tailor their message to teenagers or hip-hop fans in America. There has never been a Muslim equivalent of the Enlightenment.
The result is a modern era that seems to be replaying the religious wars of the 17th century in a slightly altered form. Radical Islam dominates Iran, Saudi Arabia and Pakistan, casting itself as an enemy of the Judeo-Christian West. Nigeria is split along religious lines.
Despite the dark side, the authors ultimately conclude that “God is back, for better.” By this they mean that religion is now a matter of choice for most people, and not a forced or inherited identity. But if that choice can lead you to either buy a sweatshirt or blow up a building, the conclusion itself seems a little forced. The reality is that God is back, for better or worse.

Author of “God’s Harvard: A Christian College on a Mission to Save America.”
Patrick Henry College, or PHC, which opened its doors in the fall of 2000, was founded on the principle of enlisting "the purest of born-again Christians in a war to 'transform America' by training them to occupy the 'highest offices in the land.' " Not a modest goal. But ever since Patrick Henry's first students unpacked their Bibles and Palm Pilots, class after class has shown an almost single-minded determination to meet it. Over the past five years, at least one of the school's 300 students has won a place in each set of the coveted three-month internships offered by the White House. After graduating, some have gone on to attend elite law schools, including Harvard.
4 comments:
This is a very interesting article. It would however take an extremely long post to respond to it.
Whilst the church has grown mightily numerically, there are other statistics from around the world that suggest that as a percentage of the population, the church has actually shrunk, and is continuing to shrink. It just doesn't look like it because churches are now massive corporations instead of being small cottage fellowships. It used to be that a very large church had an average attendeance of 40-60 people, with most churches averaging about 5-6 attendees. These were everywhere - almost on every block. Now we just have one big church to replace them all. The church today is extremely different to the church even a few decades ago - though some may say not differnt enough.
As far as intelectualism goes - well that depends on what is being taught and how. Many of the theological colleges (TSA included) teach theology etc., from a relative conservative perspective. It critically analyses liberal theology, but tends to teach and accept uncritcially conservative/traditional theology. That way of teaching - even though it ends in a degree - is still anti-intelectualism.
It is however extremely interesting to look at how people integrate (or not) their religious life into the secular world. This I think is going to be a very big field of study.
Church has for the last few hundread years, more often than not been a social hub. Business men would become church men to increase their standing, to network with other business men. Mothers would support each other (look at TSA Home League for example). Faith seems to have been a secondary objective of the church with the exception of a few. That turned around when society took the church off a pedastool and treated it's members equally to everyone else. Churchmen and women, clergy as well, were and are all charged and convicted of various crimes where appropriate.
There are many reasons why people seek out a divine object of worship. I won't go into it here as that would take a whole thesis. But to say that it is because people genuinely that God has all the answers may not be accurate.
People have always had a drive for the spiritual. But it has to be a spirituality that makes sense to people. Other forms of spirituality are growing much faster than Christianity. That is the questioin we need to ask. Yes, God is back, but which God?
Yours in Christ,
Graeme Randall
Former Australian East.
What a coincidence! I was just at Borders a few weeks ago and bought this book in paperback along with a book called "Losing My Religion" by William Lobdell who was a reporter for the L.A. Times Religion beat. He was converted to Christ in a megachurch and studying to become a Roman Catholic when he completely lost his faith in God after finding out what actually went on in church hierarchies while researching stories for the religion page. It's a fascinating read and I'm not so sure that I've always been as honest with my own faith questions as he's been with his. No matter what others do I still can't imagine life without Christ or without an eternity that transcends time and space so I stubbornly hold on to my faith no matter what. Is this good or bad? I do sometimes wonder.
On the subject of God Is Back though I did want to say that about a dozen years ago I was active in a church near the University of Chicago in Hyde Park on the south side of Chicago. We had several seminarians from the various seminaries in the area who attended our church including a fellow from Germany named Wolfgang.
One day Wolfgang needed to get to the northside after church and I offered him a ride since it wasn't too far from the expressway I needed to get to to get home.
As we got to talking Wolfgang started to tell me what an exciting experience he found it to be going to church in America. I was a bit startled since all my life all I ever seemed to bump into were people who went on and on about moral decay and that people weren't as Christian as they use to be, blah, blah, blah, on and on.
In fact, I still recall that most of the adults and officers in the corps I grew up in were pre-millenialist dispensationalists who saw every negative news story as some sort of a confirmation for their wacko end times theology.
That it wasn't exactly part of Salvation Army doctrine didn't seem to phase any of them one bit and it probably didn't help that it turned out that our Sunday night open-air stand was at ground zero for a one megaton bomb to do the most damage if the Soviet Union ever decided to throw a bomb on Chicago. (Of course, 200 megatons were directed at us so it probably didn't matter anyway. The whole area would've been a big smoldering hole in the ground no matter what!)
But I digress. Anyway, Wolfgang told me that he was surprised how Americans were so religious as a whole compared to Europeans and how they supported their churches financially and how their lives seemed to evolve socially around their parishes with cookouts and get-togethers and cookouts and Bible studies and cookouts and community service and even more cookouts...... He said that in the state sponsored churches of Europe a person could go to church for 20 years, sit in the same pew and never talk to the person sitting next to them who had also been sitting there for 20 years! He then told me that if one were to stand outside a mall in Europe and ask people if they believed in God 9 out of 10 people would say No! Do the same thing in America and 9 out of 10 people would say Yes! He seemed to be very impressed and felt that it played a big part in what most of the world sees as an American spirit of optimism. His statements certainly gave me a new perspective on the church in America and I'm now a bit more optimistic myself about its future because of Wolfgang's observations. Oh well, just thought I'd share what Wolfgang the German semianrian told me.......
Daryl Lach
USA Central
Graeme,
I heard a phrase that everyone worships someone or something. It may have been recording artist Bob Dylan. Since we all are spiritual beings as well as physical,it is not surprising that people search and seek a god or"religion" to fill the hole in the soul. Through out history mankind has worshiped various gods or idols. Various cultures have their idols carved on cave walls and stone for us to view. I think this search is for the great I AM.
I think for some the phrase may well be , "In the beginning man created god in his own image".
I am brief here also because this subject could be a whole series of articles. It is an interesting topic and it is where some may have a better understanding of themselves. Psyche=soul , mind , breath , life.
USA East former
Daryl,
Maybe some of what Wolfgang saw was the fellowship part of the American church scene as well as other Christians in other countries. Fellowship is very important but so isn't other areas of our walk with the Lord. It is nice to have a good balance in areas of worship , service, education, and fellowship. Looks like the Home League left an impression upon me after all those years.
USA East former
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